Hartford Advisors
Rebranding Hartford Advisors: A Modern Transformation
At Jaz Design & Media, I’ve been working closely with Hartford Advisors for the past year to elevate their brand identity and digital presence. As a high-level corporate client with a strong reputation in the financial industry, they needed a refreshed, modern brand that still maintained their established credibility.
After
Before
Rebranding and logo customisation
When redesigning the Hartford Advisors logo, my goal was to give it a subtle yet effective modern upgrade without losing the essence of their original branding.
I kept their signature navy blue to maintain professionalism and trust but introduced a lighter blue-green shade and a gradient effect to add depth and dynamism.
This new look reflects a company that moves with the times rather than feeling outdated. Still corporate and serious, but clearly in tune with modern business trends.
Brand Identity & Digital Presence
Beyond the logo redesign, I worked on a complete brand refresh to ensure consistency across all platforms:
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Website Redesign
A sleek, user-friendly website that highlights Hartford Advisors’ expertise and services: View it here.
LinkedIn Animated Graphics
Custom animated brand assets designed for a polished and engaging online presence. Examples here.
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Brand Guidelines
A structured guide covering fonts, colours, and logo usage to maintain brand consistency.
Brochure Design
A professionally crafted corporate brochure that reflects their updated visual identity.
Word Document Templates
Branded templates to ensure consistency in internal and external communications.
A Long-Term Collaboration in Brand Evolution
Hartford Advisors is a company with high due diligence and corporate standards, and I’ve worked closely with them to ensure their brand transformation aligns with their market position. This ongoing partnership showcases my expertise in rebranding, corporate identity, and digital design to ensure businesses stay relevant, professional, and visually impactful.
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If your company needs a brand refresh, logo redesign, or a complete digital transformation, let’s connect!