Bay & Beyond Getaways
Bay and Beyond Getaways
Branding, logo, brand guidelines, fonts, and typography
Short-let and Holiday Home Management Torbay
Bay and Beyond Getaways is a short-let and holiday home management service based in the picturesque Torbay area.
With a portfolio of approximately 20 beautifully maintained properties, they provide an excellent experience for guests and a reliable management solution for property owners.
This project involved creating a unique and memorable brand identity that speaks to two distinct audiences:
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Guests traveling to Torbay looking for high-quality, welcoming accommodations.
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Property owners seeking professional management of their holiday homes or Airbnbs.
Logo Concept
Inspired by the elegance of Fistral Retreat, the Bay and Beyond Getaways branding reflects a similar high-end coastal aesthetic with unique elements tailored to their brand story. The logo features a starfish emblem, symbolising regeneration, connection, and coastal charm—qualities that resonate with both guests and property owners.
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The visual identity includes:
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A calming and classy color palette: Coastal blues, sandy beiges, and soft whites, evoking trust and tranquility.
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Typography: A combination of serif and sans-serif fonts to balance professionalism and approachability.
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Starfish emblem: Representing the vibrant seaside lifestyle of Torbay and the brand’s commitment to excellence.
Target Audience
Guests
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Demographic: Families, couples, and solo travelers looking for memorable stays in Torbay.
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Needs: High-quality accommodations, local recommendations, and a smooth booking experience.
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Property Owners
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Demographic: Busy professionals or out-of-town owners who want to maximize the potential of their properties without the hassle of daily management.
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Needs: Trustworthy, full-service management to enhance guest satisfaction and optimize rental income.
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Deliverables
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Logo Design: A versatile logo with the starfish emblem, adaptable for digital and print use.
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Brand Guidelines: Clear and comprehensive rules for consistent branding.
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Visual Assets: Custom patterns and illustrations inspired by the coastal environment.
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Website Enhancements: Updates to improve SEO, user experience, and visual appeal.
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Print Materials: Business cards, flyers, and brochures to reach local audiences.
Symbolism
The starfish emblem embodies resilience and adaptability, reflecting Bay and Beyond Getaways’ ability to meet the needs of their dual audiences. It also ties into the Torbay coastal theme, creating an emotional connection with both guests and owners.
Outcome
Bay and Beyond Getaways now has a cohesive brand identity that elevates their position in the Torbay market, appealing to guests seeking unforgettable holidays and owners requiring professional management. The project highlights my expertise in creating impactful branding solutions tailored to client needs.
