Bellswood Exclusive Residential Homes
Bellswood Branding
Logo, brand guidelines, colour palette, typography & brochure.
Project
For the Bellswood Residential Park project, I was responsible for creating the logo, brand guidelines, and brochure. The aim was to develop a cohesive brand identity for a high-end residential park, targeting discerning customers from London. The park offers eco-friendly homes set within a serene and picturesque environment, catering to those seeking a luxurious retreat.
Objectives
The primary goal of the design was to craft a brand identity that encapsulates the essence of Bell's Wood Residential Park. This involved harmonizing elements of luxury, tranquility, and eco-consciousness to appeal to the upscale clientele from London. Drawing inspiration from the park's natural surroundings, I incorporated a leaf motif from the oldest oak tree within the woods. The chosen color palette, featuring a refined Tiffany blue for luxury and earthy brown tones for a connection to nature, further reinforces the brand's identity.
Outcome
The resulting logo, brand guidelines, and brochure reflect the unique character of Bell's Wood Residential Park. Through meticulous attention to detail and a thoughtful design approach, I successfully captured the park's ethos, offering a compelling visual representation that resonates with the target audience.